Since 2012, Caudalie has been a member of the 1% for the Planet network and donates 1% of its global revenue to various environmental protection projects. In 2024, Caudalie and Wilderness International joined forces as part of this initiative to guarantee the protection of Canadian primeval forests and their natural beauty - square meter by square meter.
Let's continue on this path together and permanently preserve even more unique wilderness: Protect a piece of the Caudalie rainforest now.
Caudalie is a French beauty brand that was founded in the heart of the Bordeaux wine-growing region. The label relies on the natural ingredients of the vine and grape for the production of its skincare products. In accordance with its code of conduct - the "Cosm'ethic" - the brand is committed to avoiding certain controversial ingredients and giving something back to nature for its gifts in the long term. With this in mind, Caudalie has been supporting initiatives and projects for the preservation, protection and sustainable restoration of pristine forest areas for many years.
We are aware that the fight against climate change cannot be limited to reducing greenhouse gas emissions alone. It is equally important to preserve and restore natural carbon sinks - as Wilderness International is doing. This partnership is a concrete example of our long-term commitment to environmental protection.
Angélique Vacher
Sustainable Development Manager, Caudalie
The wilderness areas that Caudalie protects in the temperate rainforest are located on Porcher Island on the west coast of Canada. They are the most species-rich ecosystem in the northern hemisphere. Their ancient giant trees provide a secure habitat for an incredible number of animal and plant species.
Sitka spruces, giant arborvitae and other jungle giants dominate the Caudalie forest.
Lichens and mosses colonize the ancient trees.
Coastal wolves roam along the shore.
Humpback whales frolic undisturbed in the waters off the coast.
A bald eagle takes to the skies to hunt.
Why old-growth forest protection with WI?
What particularly impressed Caudalie about Wilderness International was the transparent and concrete use of the donations: 1€ donation protects 1 m2 old-growth forest - forever. Donors receive a certificate with the geo-coordinates and an aerial photo of the protected forest area as well as a tax-deductible donation receipt.
Let us continue on this path together and preserve the beauty of unique wilderness in the long term:
You will receive a personalized certificate of the piece of wilderness you protected immediately after your donation.
The foundation, which is based in Peru, Canada and Germany, purchases legally secure wilderness areas and protects them for the future. The purchases are refinanced through donations, which ensure the long-term protection of the areas and enable environmental education projects and research into CO₂ storage and biodiversity.
Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.
It is important to protect the rainforest because this is the only way we can stop species extinction and climate change. They are home to the world's greatest biodiversity and store huge amounts of CO2. It is also important to protect rainforests because they are the basis of our existence: they provide us with clean air, clean water and stable rainfall. They also cool the environment.
In Canada, good legal security helps us, as well as the legal situations and sanctions that even prohibit trespassing.
In Peru, we have additionally started a forest guardian program with local people. To ensure long-term protection, we also have several other measures in place. In general, we visit the areas on regular expeditions to check on them. We also work with local partners who inform us of any irregularities if necessary. The donations per square meter also already include the costs for property taxes.
Like no other, the legal form of the foundation allows a (charitable) purpose to be realized permanently and independently of outside interests, thus achieving the desired effects in the long term. It is thus the most long-term organizational construct currently known. Not even states, companies or national parks are designed for such a long term. This makes the foundation the only one that is oriented toward the lifespan of the ecosystems we protect.
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