The forest has always been my favorite place, Ronja Räubertochter the heroine of my childhood, and to this day you can often find me roaming the woods.
In my job, I've spent the last 20 years in the marketing sector, working in agencies on campaigns for technology, automotive, fashion and food & beverage brands. Since 2010 I have also been supporting the communications team of Google / YouTube e.g. in the conception and design of media partnerships, corporate cases or CSR projects with creators, sponsors, NGOs and public institutions/politics. The experience of how much power good projects develop through real passion and multi-layered collaborations is my incentive to develop exactly such partnerships with the WI team. And of course, it makes me super proud to be able to spend some of my time actively helping to preserve virgin forests - not only for robber daughters...