PUR HAIR is committed to the protection of endangered wildlife
For the preservation of biodiversity & wilderness
Since 2024, PUR HAIR has been working with the Wilderness International Foundation to preserve the world's last rainforests. For every order, the haircare specialist protects 1 m² of intact wilderness areas in Peru.
Let's continue on this path together and permanently preserve even more unique wilderness: Protect a piece of the PUR HAIR rainforest now.
Donations
have
m2 of old-growth forest
tonnes of CO2
remain permanently stored in the biomass of the forest
PUR HAIR creates repairing hair care with tradition. Since 1979, founder and CEO Reinhold Hofmann has been striving for products that both convince him in his everyday work and meet the highest sustainability standards. Every product therefore combines nature, science and wildlife conservation.
It was important for us to find a reliable and long-term donation partner. We chose Wilderness International because it is important to protect the existing wilderness areas so that the colorful biodiversity on our planet is preserved.
Reinhold Hofmann
CEO PUR HAIR
The PUR HAIR forest in Peru
In Peru, the protected areas of PUR HAIR are located in the Madre de Dios region, not far from the city of Puerto Maldonado along the Tambopata River. The most biodiverse ecosystem on earth can be found here: playful monkeys, mysterious jaguars and liana-covered jungle giants have their habitat here.
Along the Tambopata River there are still dense contiguous rainforest areas.
For a long time, spider monkeys were heavily hunted - now they are returning to safe protected areas.
At up to 75 kg, capybaras are the largest rodents in the world - they are also at home in the PUR HAIR sanctuary.
Magnificent macaws add a splash of color to the green treetops.
Transparency
Why old-growth forest protection with WI?
What particularly impressed PUR HAIR about Wilderness International was the transparent and specific use of the donations: €1 donation protects 1 m2 of old-growth forest - forever. Donors receive a certificate with the geo-coordinates and an aerial photo of the protected forest area, as well as a tax-deductible donation receipt.
You too can protect a piece of the PUR HAIR forest
Let's continue on this path together and preserve even more unique wilderness in the long term:
Your wilderness protection certificate
You will receive a personalized certificate of the piece of wilderness you protected immediately after your donation.
Protect the wilderness in Peru with PUR HAIR
About Wilderness International
The foundation, which is based in Peru, Canada and Germany, purchases legally secure wilderness areas and protects them for the future. The purchases are refinanced through donations, which ensure the long-term protection of the areas and enable environmental education projects and research into CO₂ storage and biodiversity.
Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.
It is important to protect the rainforest because this is the only way we can stop species extinction and climate change. They are home to the world's greatest biodiversity and store huge amounts of CO2. It is also important to protect rainforests because they are the basis of our existence: they provide us with clean air, clean water and stable rainfall. They also cool the environment.
In Canada, good legal security helps us, as well as the legal situations and sanctions that even prohibit trespassing.
In Peru, we have additionally started a forest guardian program with local people. To ensure long-term protection, we also have several other measures in place. In general, we visit the areas on regular expeditions to check on them. We also work with local partners who inform us of any irregularities if necessary. The donations per square meter also already include the costs for property taxes.
Like no other, the legal form of the foundation allows a (charitable) purpose to be realized permanently and independently of outside interests, thus achieving the desired effects in the long term. It is thus the most long-term organizational construct currently known. Not even states, companies or national parks are designed for such a long term. This makes the foundation the only one that is oriented toward the lifespan of the ecosystems we protect.