Nø Cosmetics supports the Wilderness International Foundation in its mission to protect the last rainforests on our planet. The Nø Cosmetics forest in the Madre de Dios region of Peru and the west coast region of Canadaprotects valuablerainforest and with it the habitat for a huge variety of species and enables a healthy climate.
from Nø Cosmetics
Nø Cosmetics is a vegan cosmetics brand founded in 2017 by father and daughter. The family business stands for clean skincare with high-quality active ingredients. Motivated by science and inspired by the wishes of the community, Caroline Kroll and her team want to improve the skin of as many people as possible.
The protected jungle area is located in the Madre de Dios region of Peru. There are 10 times more reptiles and amphibians in Peru's tropical rainforest than in Germany, and around 10% of all bird species in the world can be observed here.
Weighing up to 75 kg, capybaras are the largest rodents in the world.
The Peruvian Amazon rainforest is the most biodiverse place on earth.
Amazonian giant otters live in large family groups.
Wild coastal wolves, mighty bald eagles, carnivorous sundew and gigantic primeval forest giants such as maple trees, Alaskan cedars and giant arborvitae: the primeval forests of western Canada are among the most species-rich ecosystems in the temperate climate zone.
Imposing buttress roots provide stability for the jungle's giant trees.
A rare coastal wolf on beach patrol.
In the silence of the moor, the long-leaved sundew lures flies into its trap with its sticky tentacles.
Humpback whales off the coast of our protected areas.
Why old-growth forest protection with WI?
What particularly impressed Nø Cosmetics about Wilderness International was the transparent and specific use of the donations: €1 donation protects 1 m2 old-growth forest - forever. Donors receive a certificate with the geo-coordinates and an aerial photo of the protected forest area, as well as a tax-deductible donation receipt.
The foundation, which is based in Peru, Canada and Germany, purchases legally secure wilderness areas and protects them for the future. The purchases are refinanced through donations, which ensure the long-term protection of the areas, supports environmental education projects, and research into CO2 storage and biodiversity.
Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.
It is important to protect the rainforest because this is the only way we can stop species extinction and climate change. They are home to the world's greatest biodiversity and store huge amounts of CO2. It is also important to protect rainforests because they are the basis of our existence: they provide us with clean air, clean water and stable rainfall. They also cool the environment.
In Canada, good legal security helps us, as well as the legal situations and sanctions that even prohibit trespassing.
In Peru, we have additionally started a forest guardian program with local people. To ensure long-term protection, we also have several other measures in place. In general, we visit the areas on regular expeditions to check on them. We also work with local partners who inform us of any irregularities if necessary. The donations per square meter also already include the costs for property taxes.
Like no other, the legal form of the foundation allows a (charitable) purpose to be realized permanently and independently of outside interests, thus achieving the desired effects in the long term. It is thus the most long-term organizational construct currently known. Not even states, companies or national parks are designed for such a long term. This makes the foundation the only one that is oriented toward the lifespan of the ecosystems we protect.
