GSG x Brand Community Rainforest  

As our climate gets hotter every year, more and more customers are choosing to protect the planet with their wallets. Generation Z in particular sees sustainability as an important factor in the brands they buy from. So when brands become more environmentally friendly, they can also become more popular.

Yes, sustainability is also an increasingly important topic for brand employees. It ranks very highly in employee surveys and can be an important reason for attracting the best and most committed talent.

We believe this is important and we recommend brands always take a long-term approach. This includes sustainability approaches that take time to implement, such as recycling and packaging reduction. However, donating to protect what's left of our environment should always be part of your approach, as it has a great protective effect and can be implemented in a very short time.

Depending on the environmental geography, both make sense. However, in areas like Peru, it can take centuries for all fauna and flora to regenerate in these ancient rainforests. They are also threatened by loggers, farmers and miners. So it's really important that we protect these valuable areas so that we don't have to replant them in the future.

It is important to protect the rainforest because this is the only way we can stop species extinction and climate change. They are home to the world's greatest biodiversity and store huge amounts of CO₂. It is also important to protect rainforests because they are the basis of our existence: they provide us with clean air, clean water and stable rainfall. They also cool the environment. 

Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.

In Canada, good legal security helps us, as well as the legal situations and sanctions that even prohibit trespassing.

In Peru, we have additionally started a forest guardian program with local people. To ensure long-term protection, we also have several other measures in place. In general, we visit the areas on regular expeditions to check on them. We also work with local partners who inform us of any irregularities if necessary. The donations per square meter also already include the costs for property taxes.

Like no other, the legal form of the foundation allows a (charitable) purpose to be realized permanently and independently of outside interests, thus achieving the desired effects in the long term. It is thus the most long-term organizational construct currently known. Not even states, companies or national parks are designed for such a long term. This makes the foundation the only one that is oriented toward the lifespan of the ecosystems we protect.

In Peru, for example, we work intensively with local people as part of our forest guardian program. They regularly walk the protected areas and represent our organization in the community. They put up signs, talk to local people about our forest protection projects and confront unauthorized activities if necessary. Thereby, the forest guardians also generate a sustainable income.

In Canada, we not only work with partner companies, but also look back on great collaborations with First Nations. These include a sponsored run and several conservation expeditions with the Cowichan First Nation of Vancouver Island, as well as the joint effort to protect the Peel River Watershed with the Gwich'in of Fort McPherson.

Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.