Together we want to protect 1 million square meters of rainforest
Brands are joining forces to protect our planet and our future.
We're bringing together the biggest names in shopping and retail for nature so they can protect the rainforest in Peru. Brands that are often already exploring other ways to make shopping more sustainable - but know that many things take time.
Already at this moment they are doing something by joining our action to preserve the last precious rainforests.
We have already achieved that today:
Donations
through GSG & its Brand Community
m2 of old-growth forest
protected for the future
m2 thereof
through brand sponsorships alone
Together we make e-commerce greener
Join the multitude of brands and protect forest
Mysterious jaguars, wild bats and jungle giants covered in lianas - the Peruvian Amazon rainforest is the most biodiverse place on earth! Brands are joining forces with Wilderness International and GSG to protect this forest forever and make shopping a little more sustainable.
Your donation at a glance:
Concrete use: 1 € donation protects 1 m² rainforest
good for the climate: 60 kg CO2 remain permanently bound in living biomass
transparent: your brand will receive a certificate with the geo-coordinates and an aerial photo of the protected forest area
lasting impact: the donation of your brand guarantees the permanent protection of the area. The more your brand donates, the more forest we can protect.
Tax-deductible donation with donation receipt
Country: Peru
Region: Madre de Dios
Location of the protected area: along the Tambopata River, about 30 km southwest of the city of Puerto Maldonado
Ecosystem: tropical Amazon rainforest
Impressions from the GSG x Brand Community Rainforest
The GSG x Brand Community Rainforest is located in the Madre de Dios region in Peru. There are 10 times more reptiles and amphibians than in Germany, about 10% of all bird species in the world can be observed here and on one hectare of forest you can find about 400 tree species, more than in all of Europe north of the Alps.
Weighing up to 75 kg, capybaras are the largest rodents in the world.
Imposing buttress roots provide stability for the jungle's giant trees.
When the sun rises over the rainforest along the Tambopata River, the forest begins to breathe.
Personalized wilderness certificate
Your brand will receive a personalized certificate of the piece of wilderness you protected immediately after the donation.
About Wilderness International
The foundation, which is based in Peru, Canada and Germany, purchases legally secure wilderness areas and protects them for the future. The purchases are refinanced through donations, which ensure the long-term protection of the areas, supports environmental education projects, and research into CO2 storage and biodiversity.
As our climate gets hotter every year, more and more customers are choosing to protect the planet with their wallets. Generation Z in particular sees sustainability as an important factor in the brands they buy from. So when brands become more environmentally friendly, they can also become more popular.
Yes, sustainability is also an increasingly important topic for brand employees. It ranks very highly in employee surveys and can be an important reason for attracting the best and most committed talent.
We believe this is important and we recommend brands always take a long-term approach. This includes sustainability approaches that take time to implement, such as recycling and packaging reduction. However, donating to protect what's left of our environment should always be part of your approach, as it has a great protective effect and can be implemented in a very short time.
Depending on the environmental geography, both make sense. However, in areas like Peru, it can take centuries for all fauna and flora to regenerate in these ancient rainforests. They are also threatened by loggers, farmers and miners. So it's really important that we protect these valuable areas so that we don't have to replant them in the future.
It is important to protect the rainforest because this is the only way we can stop species extinction and climate change. They are home to the world's greatest biodiversity and store huge amounts of CO2. It is also important to protect rainforests because they are the basis of our existence: they provide us with clean air, clean water and stable rainfall. They also cool the environment.
Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.
In Canada, good legal security helps us, as well as the legal situations and sanctions that even prohibit trespassing.
In Peru, we have additionally started a forest guardian program with local people. To ensure long-term protection, we also have several other measures in place. In general, we visit the areas on regular expeditions to check on them. We also work with local partners who inform us of any irregularities if necessary. The donations per square meter also already include the costs for property taxes.
Like no other, the legal form of the foundation allows a (charitable) purpose to be realized permanently and independently of outside interests, thus achieving the desired effects in the long term. It is thus the most long-term organizational construct currently known. Not even states, companies or national parks are designed for such a long term. This makes the foundation the only one that is oriented toward the lifespan of the ecosystems we protect.
In Peru, for example, we work intensively with local people as part of our forest guardian program. They regularly walk the protected areas and represent our organization in the community. They put up signs, talk to local people about our forest protection projects and confront unauthorized activities if necessary. Thereby, the forest guardians also generate a sustainable income.
In Canada, we not only work with partner companies, but also look back on great collaborations with First Nations. These include a sponsored run and several conservation expeditions with the Cowichan First Nation of Vancouver Island, as well as the joint effort to protect the Peel River Watershed with the Gwich'in of Fort McPherson.
Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.
