Craghoppers supports us in protecting endangered wilderness
For the preservation of the most species-rich forests
Since 2021, Craghoppers has been supporting the Wilderness International Foundation in its mission to protect critically endangered and ecologically valuable wilderness areas in Peru and Canada. The brand supports our expeditions with robust and environmentally friendly outdoor clothing.
Since 1965, Craghoppers has been a specialist in functional and modern outdoor, adventure, and travel clothing. The brand values sustainability, uses mostly recycled materials in its latest collections, and refrains from using PFCs. But that is only a tiny part of the company's commitment to sustainability.
We chose Wilderness International as our donation partner because they are specifically committed to preserving wilderness areas and thus make a direct contribution to nature conservation and climate protection. We particularly appreciate WI's transparency, as it allows us to see exactly where every euro ends up. Their long-term commitment gives us the assurance that our support is having a measurable impact.
Oliver Robens
Managing Director Europe at Craghoppers GmbH
Impressions from the rainforest
The areas protected by Wilderness International are located in the Madre de Dios region of Peru. There are 10 times more reptiles and amphibians there than in Germany, approximately 10% of all bird species in the world can be observed here, and approximately 400 tree species can be found on one hectare of forest, more than in the whole of Europe north of the Alps. And this is exactly where the expedition equipment from Craghoppers came into play.
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Craghoppers supports our expedition team with robust outdoor clothing that is used on site in the rainforest.
The rainforest along the Tambopata River is home to 10% of the world's bird species - a veritable El Dorado of biodiversity.
Weighing up to 75 kg, capybaras are the largest rodents in the world.
Imposing buttress roots provide stability for the jungle's giant trees.
When the sun rises over the rainforest along the Tambopata River, the forest begins to breathe.
Transparency
Craghoppers is convinced
Craghoppers was particularly impressed by Wilderness International's transparent and concrete use of donations: a €1 donation protects 1m² old-growth forest forever. Donors receive a certificate with the geocoordinates and an aerial photo of the protected forest area, as well as a tax-deductible donation receipt.
You too can protect a piece of Craghoppers forest
Let's continue on this path together and preserve even more unique wilderness in the long term:
Your wilderness protection certificate
You will receive a personalized certificate of the piece of wilderness you protected immediately after your donation.
Protect a piece of Craghoppers rainforest
About Wilderness International
The foundation, which is based in Peru, Canada and Germany, purchases legally secure wilderness areas and protects them for the future. The purchases are refinanced through donations, which ensure the long-term protection of the areas, supports environmental education projects, and research into CO2 storage and biodiversity.
Wilderness International purchases primary rainforest areas with land title and legally protects them for all future. Donations refinance the purchases and at the same time finance long-term protection as well as environmental education and research. Donors receive a personalized certificate with the exact geo-coordinates and aerial photograph of the forest area they are protecting. Thus, the use and impact of the donation is tangible and directly traceable. We are currently working in the temperate rainforest of Western Canada and the Amazon rainforest of Peru, where we are protecting ancient primary rainforests.
It is important to protect the rainforest because this is the only way we can stop species extinction and climate change. They are home to the world's greatest biodiversity and store huge amounts of CO2. It is also important to protect rainforests because they are the basis of our existence: they provide us with clean air, clean water and stable rainfall. They also cool the environment.
In Canada, good legal security helps us, as well as the legal situations and sanctions that even prohibit trespassing.
In Peru, we have additionally started a forest guardian program with local people. To ensure long-term protection, we also have several other measures in place. In general, we visit the areas on regular expeditions to check on them. We also work with local partners who inform us of any irregularities if necessary. The donations per square meter also already include the costs for property taxes.
Like no other, the legal form of the foundation allows a (charitable) purpose to be realized permanently and independently of outside interests, thus achieving the desired effects in the long term. It is thus the most long-term organizational construct currently known. Not even states, companies or national parks are designed for such a long term. This makes the foundation the only one that is oriented toward the lifespan of the ecosystems we protect.